This proposal requests 1400 SDL to fund the production and multi-platform distribution of one short-form educational video explaining how LINK and stLINK can be put to work on Morpho, unlocking yield while strengthening the Chainlink ecosystem.
Building on the success of the previous SLURP, which delivered five educational videos and helped onboard new users and long-term Chainlink community members (“marines”), this proposal focuses on a single flagship explainer. The goal is to clearly communicate how composability between stake.link and Morpho turns LINK from a passive asset into productive capital.
The video will be distributed through the Chainlink Panda channels (18M+ prior views) using the same research, editing, and distribution pipeline that has already proven effective.
Problem Statement
Most LINK holders still treat LINK or staked LINK as static assets. While documentation exists, it does not clearly show, visually and intuitively, how staking, lending, and borrowing can work together to increase capital efficiency and ecosystem liquidity.
Without a clear explainer, users miss opportunities to participate more deeply, and liquidity remains underutilized across the Chainlink ecosystem.
Proposed Solution & Deliverable
One fully produced, branded, and captioned educational video (around 3 minutes), optimized for vertical platforms.
Video Scope
The video explains:
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How spot LINK can be supplied on Morpho to earn yield as a lender
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How staked LINK can be used as collateral while continuing to earn staking rewards
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How borrowed LINK can be redeployed to generate additional yield or increase staking exposure
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How these layers form the LINK flywheel, increasing liquidity and incentives across the ecosystem
Risk is addressed clearly, distinguishing simple lending from more advanced borrowing strategies.
Distribution Strategy
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Platforms: X, TikTok, Instagram Reels, YouTube Shorts
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Brand: Chainlink Panda
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Amplification: Strategic tagging and support from the stake.link X account
Budget Breakdown
Total Request: 1400 SDL (~$500)
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Research & scripting: 300 SDL
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Editing, motion graphics & branding: 700 SDL
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Voiceover & audio engineering: 200 SDL
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Distribution & campaign management: 200 SDL
This reflects the same production quality and workflow as the previous SLURP, condensed into a single high-impact asset.
Conclusion
The first SLURP demonstrated that clear, narrative-driven education works for stake.link. This proposal builds on that success by creating a single, reusable explainer that helps users understand how LINK is evolving from a passive holding into productive capital.
By improving understanding of composable yield strategies involving stake.link and Morpho, this video directly supports deeper participation, stronger liquidity, and long-term value creation across the Chainlink ecosystem.
